Blackburn Rovers: Glorious legacy, winning identity - Badge History
Although football clubs did occasionally display badges on their shirts before the 1970's, it wasn't until the 1970's that it became common practice for football clubs to display club badges on their shirts all the time, prior to this, club badges usually appeared on Match Day Programmes and club stationary with town, city or borough crests usually adopted for one-off special occasions such as FA Cup Finals.